Testimonials

" Giving USA is the main source for our industry's most reliable charitable giving information.   They identify trends, provide great data and embrace the spirit for how Americans engage in making the world a better place.  Every philanthropic professional I know uses the data and quotes it regularly.   I eagerly await to see what their findings will report every June.  On behalf of the working professionals I express my gratitude to them for their scientific and disciplined approach to their work."

Eileen HeismanCEONational Philanthropic Trust

Frequently Asked Questions

Who purchases Giving USA? And why should I purchase it?

Giving USA: The Annual Report on Philanthropy is the seminal publication reporting on the sources and uses of charitable giving in the United States. For 59 years, fundraisers, nonprofit leaders, donors and volunteers, scholars, and other individuals who work in or with the charitable sector have counted on Giving USA to provide the most comprehensive charitable giving data available. No other source provides the context for annual giving like Giving USA.    

Subscribers to Giving USA research include heads and staff of nonprofit organizations, chief development officers, advisers to individuals, corporations, and foundations, and libraries, to name a few. Scholars researching philanthropy and the nonprofit sector at both the undergraduate and graduate levels also find Giving USA to be an invaluable tool. Faculty members teaching about the nonprofit sector in the United States often assign Giving USA in their classes. International researchers use Giving USA to develop comparative data.

How can I use Giving USA?

Here are just a few of the myriad ways you can use our reports:

If you are with a nonprofit organization:
  • Train board members
  • Respond to media inquiries
  • Track reports about similar types of charities

If you are a donor (individual, corporation, or foundation):

  • Assist board of directors/family members in setting strategy
  • Help in identifying funding gaps
  • Learn about events and trends nationally, all in one place

If you are a scholar, government agency, or a member of the media:

  • Evaluate the importance of charitable giving to the social fabric of our country
  • Data and trend analysis are used to prepare reports, speeches, and news articles
  • Use Giving USA material in the classroom to teach about current trends in charitable giving, as well as
  • historical trends.


Who produces Giving USA?

Giving USA is published by Giving USA Foundation, which is located in Chicago, Illinois. The report has been published annually since 1956 by either the Foundation or its founding organization, the former American Association of Fundraising Counsel (now The Giving Institute). Starting with the 2001 edition, the report has been researched and written by Indiana University Lilly Family School of Philanthropy, and since 2010, the School has managed all aspects of Giving USA reports.

Data Questions

How do I know the data is reliable?

For decades, Giving USA has benefited from the counsel and oversight of its Advisory Council on Methodology (ACM), which is composed of leading scholars of charitable giving in the United States and practitioners across the nonprofit sector. In 2014, there are 16 members on the ACM who represent donor-focused organizations such as the Foundation Center and the Committee Encouraging Corporate Philanthropy; recipient-focused organizations like Americans for the Arts, National Assembly of Human Services Organizations, and the Council for Advancement and Support of Education; and research and academic institutions such as Independent Sector, Indiana University, and Texas Tech University. In addition, 13 ACM members derive from the Lilly family School of Philanthropy, The Giving Institute, and the Giving USA Foundation.

The methodologies used in Giving USA are tested periodically for reliability and accuracy. The Lilly Family School of Philanthropy hires independent econometricians and other experts to test the methodologies used in Giving USA. Any changes in methodologies or data used within the econometric models must be reviewed and approved by the ACM.

What sources of charitable dollars do you examine?

Giving USA examines giving by individuals (households), corporations, foundations, and estates (bequests).

What about government donations to nonprofits?

Giving USA has never looked at government donations to nonprofits. However, government giving is a huge component of the total revenues that support nonprofits’ charitable work. Much of the government support is in the form of payments for services such as medical care; contracts for specific services, such as to human services organizations; and research funding to universities working in medicine, science, and the humanities.

What recipients of giving do you examine? Do they always equal the sources side of the giving “pie”?

  • Religion
  • Education
  • Environment/animals
  • Arts, culture, and humanities
  • Independent, community, and operating foundations
  • Public-society benefit
  • Health
  • Human services
  • International affairs
There is always a pie slice labeled “unallocated” to capture giving that cannot be tracked through any of our methods. The size of this pie slice varies annually, but is seldom larger than 10 percent of the total.

Is all giving to faith-based organizations found in giving to religion?

No. Donations to the Salvation Army, for example, can be found in the human services subsector. Donations are categorized by purpose or main activity of the organization. Thus, Lutheran Family Services is categorized as a human services organization; St. Elizabeth’s Hospital is in the health subsector; and Jewish Theological Seminary is in the education subsector. In categorizing recipient organizations, Giving USA largely follows the National Taxonomy of Exempt Entities (NTEE) coding system, developed by the Urban Institute’s National Center for Charitable Statistics (NCCS). For more information, visit: http://nccs.urban.org/statistics/index.cfm

What about groups like the United Nations that provide services across categories of recipients?

United Nations and all of its related programs, UNICEF, UN Development Programme, and others, are coded in international affairs, as all of its work is focused on international aid, understanding, or relations. Some organizations, such as freestanding donor-advised funds (like Fidelity Charitable Gift Fund and National Christian Foundation) collect donations and then redistribute them to another charity. These types of organizations are in the public-society benefit subsector, unless they distribute to organizations in other countries (Give2Asia is one example). In that case, the organization is coded as an international affairs organization.

I thought Giving USA surveyed charities about donations they received—has that changed?

Yes, several years ago. Giving USA researchers gained access to the IRS Forms 990 filed by charities, which gave us much more information than our surveys ever could. While the survey method was state-of-the-art for decades, when data on the Forms 990 became available, we made the switch.

Can Giving USA provide a breakdown of giving by age, gender, race, etc.?

No, Giving USA only looks at aggregate giving data. However, the Lilly Family School of Philanthropy can provide that level of data through its Philanthropy Panel Study (PPS) reports and other studies. Visit www.philanthropy.iupui.edu/research for more information about these valuable resources.

I want to know how much was donated in my metro area. Will Giving USA tell me that level of information?

No, Giving USA provides an annual, national snapshot of giving. However, working with the Lilly Family School of Philanthropy, groups in various cities around the country have produced their own versions of Giving USA. Recent examples include giving in Atlanta, Memphis, and Kansas City. These reports are not done annually, however. Visit www.philanthropy.iupui.edu/research  for more information about these valuable resources.

Isn’t Giving USA just a big book of statistics?

Giving USA provides much more than statistics on giving. Interpretations of each category of giving are provided, along with recommendations for action provided by experts in the field, particularly members of The Giving Institute. The report also provides four decades of trend data for giving by source and use, as well as analysis of giving compared with various economic indicators.

Product Questions

How many different products are available for purchase?

  • The Giving USA 2014: Annual Report on Philanthropy for the year 2013 (about 240 pages), also called the full Annual Report. In 2014, the full Annual Report will be available in a package, which includes electronic (pdf) and paperback versions of the report, the report Highlights, and the Giving USA Graph Pack (free!). A digital only version of the package will also be available, which includes the same products except for the paperback book.
  • The report Highlights: A summary of key Giving USA data. Free!
  • PowerPoint Presentation pack of Giving USA’s data for the year 2013, which includes two PowerPoint presentations (a short/presenter's version and  a long/standard version). The standard version mirrors the numbers section of the Annual Report in content, and the presenter's version includes key data and answers to common questions for presenters.
  • Giving USA Spotlights: Research reports on important topics related to the charitable sector, issued four times per year. Topics vary. These are available in pdf format.
  • Data Tables: 41 years’ worth of Giving USA’s data on giving by source and use in current and inflation-adjusted dollars, as well as data found in Giving USA’s graphs on total giving and GDP, corporate giving as a percentage of corporate pre-tax profits, and individual giving as a percentage of Personal Disposable Income. This is provided as a table in pdf format.


What is the difference between buying the full report and receiving the report Highlights for free?

The Giving USA: Annual Report on Philanthropy is about 240 pages in length (also called the Annual Report). The report in its entirety takes a comprehensive look at the trends in U.S. charitable giving by source and type of recipient for the year being estimated, as well as a comparison of historical trends. The report includes the full “Numbers” section on charitable giving trends; chapters on giving by each source and use; data tables; a methodology section; and other supplemental materials.    

The free report Highlights includes 2 pages of key data from the full report in pdf format.

Troubleshooting Information:

I am having trouble viewing your website.

Our website, www.givingUSAreports.org, is compatible with the following internet browsers:

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  • Safari  5+
  • Firefox 13+


If you are using Internet Explorer 8 or 9, please make sure your browser’s compatibility view is turned off by going to Tools > Compatibility View.

I see a blank screen upon payment. How do I view my purchase?

Your purchases will be accessible via download links viewable under “My Account.” Either view your receipt for the product or click “Digital goods” to view a list of links for your purchased products.

Why can't I access my old purchases? Why is my username unrecognized?

When Giving USA's new website launched on June 19, 2012, prior user information did not transfer from the old site. You will need to create a completely new user account. In May 2012, all Giving USA customers since 2012 were notified that they would need to save all previously purchased reports and presentations prior to June 1, 2012 in preparation for the website launch. If you did not and you want access to your previously purchased products, please contact cphlgusa@iupui.edu.

Product delivery and accessibility:

Giving USA Annual Report Packages

After payment you will be automatically directed to a link from which to access the  report. To navigate back to the link, log in and click “View Receipt” under My Account. The Full Report is available to be printed or saved to your desktop in PDF format. The Giving USA Full Report paperback book, available in 2014, will be mailed to you within 2 weeks of purchase. Please allow additional time in the first few weeks (4 to 6 weeks total) after the Giving USA launch date on June 17, 2014.

Giving USA Highlights

After payment you will be automatically directed to a link from which to access the report Highlights. To navigate back to the link, log in and click “View Receipt” under My Account. The report Highlights is available to be printed or saved to your desktop in PDF format.

Giving USA PowerPoint Package

After payment you will be automatically directed to a link from which to download the PowerPoint. To navigate back to the link, log in and click “View Receipt” under My Account or click on the “Digital Goods” link to the right of your receipt list for a list of your downloadable purchases. In 2014, the PowerPoint Package includes two PowerPoints, a long/standard and short/presenter's version. The PowerPoint Presentation is only available to download 5 times. Please save it to your computer.

Giving USA Graph Pack

After payment of the report package, you will be automatically directed to a link from which to download the Graph Pack. The Graph Pack is in PowerPoint format. To navigate back to the link, log in and click “View Receipt” under My Account or click on the “Digital Goods” link to the right of your receipt list for a list of your downloadable purchases. The Graph Pack is only available to download 5 times. Please save it to your computer.

Giving USA Data Tables

After payment you will be automatically directed to a link from which to download the Data Tables. To navigate back to the link, log in and click “View Receipt” under My Account or click on the “Digital Goods” link to the right of your receipt list for a list of your downloadable purchases. The Data Tables are in pdf format and are only available to download 5 times. Please save them to your computer.

Giving USA Spotlights

After payment you will be automatically directed to a link from which to download the Spotlight. To navigate back to the link, log in and click “View Receipt” under My Account or click on the “Digital Goods” link to the right of your receipt list for a list of your downloadable purchases. The Spotlights are in pdf format and are only available to download 5 times. Please save them to your computer.

Giving USA: The Annual Report on Philanthropy Digital Package

The digital goods within the Giving USA 2014 package are instantly downloadable. Upon purchase, go to your account and click on the grey receipt for your downloads.

Giving USA:The Annual Report on Philanthropy Paperback Book Package

The digital goods within the Giving USA 2014 package are instantly downloadable. Upon purchase, go to your account and click on the grey receipt for your downloads.

Giving USA: The Annual Report on Philanthropy Library Rate

Libraries and other institutions that choose this option are requested to not share the digital (pdf) file of Giving USA directly with students, faculty, and staff, such as through email. Reprinting and distribution of Giving USA 2014: The Annual Report on Philanthropy for the Year 2013 is strictly prohibited.